Sunday, February 17, 2013

"A Good Day To Die Hard" wins 4-day weekend, "Identity Thief" holds strong

NOTE: This is a five-day weekend for Hollywood. Today I am reporting the grosses for the first four days of the weekend. So when I say four day weekend, I mean Valentine's Day and Friday, Saturday, Sunday. THIS ARTICLE DOES NOT INCLUDE PRESIDENT'S DAY GROSSES.

It was a good weekend to go to the movies. There was a little bit of something for everyone and it showed. I will be going tomorrow and you can hope for some reviews. Don't forget, this weekend is also President's Day weekend so it will actually end up being a 5-day weekend. But today I'm only reporting the four-day grosses. But it was actually a rollercoaster ride at the box office with A Good Day To Die Hard leading with $33 million over Valentine's Day and the weekend. The critically panned sequel performed well below expectations and ended up closer with its competition then previously expected. In second place was Universal's Identity Thief, which dropped 32% for another $28.7 million to add to its total gross. The comedy has grossed $70 million so far and should add a bit more on President's Day. Safe Haven also had a modest debut despite having worse reviews then Die Hard. Safe Haven grossed $30 million through its first four days which is on par with some other Nicholas Sparks adaptations. However, it isn't the size of Dear John or The Vow. The first animated offering of the year, Escape from Planet Earth grossed a decent $16 million. While it looks like a disappointment, in my opinion, it isn't. This was a little known film not from Dreamworks, Pixar or Illumination so this gross is decent in my opinion. In fifth place was Summit's Warm Bodies. I will be seeing this one and will add to its gross. This weekend it add $11.5 million for a $50 million total. It may finish around $75 million.

The biggest bomb of the week came in the sixth place slot with Beautiful Creatures. The film grossed a dreadful $10 million, which is one of the worst YA adaptation openings ever. I think the problem with the film is that it just didn't feel like a must see movie. I though about seeing it, but I'm not going to. It just looks kind of bland. Side Effects held great for another $7.5 million. The film isn't exactly tearing up the box office however and has only grossed $19 million thus far. One of the best box office stories of the year is Silver Linings Playbook, which will hit $100 million tomorrow. I'm very happy that this reached $100 million and it is one of the best films of the year. It grossed $7.3 million this weekend and only dropped 6%. This might keep going even after the Oscars. I hope it comes to DVD soon though, because I want to watch it again and again. Hansel and Gretel: Witch Hunters dropped 40%, which was the worst of the weekend. It added $4.3 million which makes its total gross a decent $49 million. And finally in tenth place was Zero Dark Thirty which added another $3.5 million to its total. The film has now grossed $88 million and will struggle to hit 9 digits.

Next weekend is going to be one of the biggest busts of the year as Dark Skies and Snitch open. Neither will tear up the box office. But its the calm before the summer storm, which basically starts in March now.

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