Sunday, March 3, 2013

"Jack the Giant Slayer" flops with $28.0 million on weak weekend

The box office has been an absolute disaster this year and this past weekend was no different. Although Jack the Giant Slayer had the third biggest opening weekend of the year with $28 million, it was still a titanic flop against its $200 million budget that possibly skyrocketed to $300 million with marketing costs. The film seemed to have a decent family showing but its holding power will be hurt by the opening of the first blockbuster of the year in Oz, The Great and Powerful, which opens next week. Jack the Giant Slayer opened higher than last year's massive flops Total Recall and Battleship (both opened with $25 million) but ended up with less than the mega-flop of 2012, John Carter ($30 million). Anyways, it's not looking good for Jack the Giant Slayer and I think that this may mark the end of the original, big-budget film. For now. Jack the Giant Slayer needs about $500 million worldwide to break even and that number is virtually impossible. In second place this weekend was Identity Thief which dropped 31% to $9.7 million. Identity Thief has become the first film of 2013 to make $100 million and has been dropped slowly which means that this film could reach a number of around $130 million. The film's total currently stands at $107 million. 21 and Over held the third spot this weekend with a gross of $9 million. The party comedy flopped, making about half of what most box office prognosticators expected. The film received a B cinemascore as well which means it will end up finished around $25 million. The Last Exorcism Part II also had a paltry debut but I'm not really sure who expected that movie to do good. It grossed $8 million which seems really bad but it has already made back its budget, which is good for CBS Films. Snitch dropped around 42% for a $7.7 million weekend. That's a decent drop for an action flick and means that Snitch could reach $40 million. It's current total is $24.4 million. Escape from Planet Earth has also gone from box office flop to having a decent run with another $6.7 million weekend. The animated flick will now finish with around $55 million. The flick finished in sixth this weekend. Safe Haven also grossed another $6.3 million this weekend. The romantic flick will likely reach $70 million.

Silver Linings Playbook continued its impressive post-Oscars run this weekend with $5.9 million. The unlikeliest hit of the year has now grossed a stunning $115 million. A Good Day To Die Hard also continued it's terrible run this weekend with a 56% drop for $4.5 million. The film has now grossed $59 million. Dark Skies also tanked in its second weekend with $3.5 million.

The total box office this weekend was $108 million which is a huge drop from last year's $168 million when The Lorax and Project X opened strong. The box office has been singing the blues this year with no huge hit to carry it and very few little hits. Hopefully, Oz, The Great and Powerful can change that next weekend.


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