Sunday, April 7, 2013

"Evil Dead" tops weekend with strong $26 million, "G.I. Joe", "The Croods" hold well

This weekend was another big one at the box office with four films over $15 million and three over $20 million. In first place was TriStar's Evil Dead, which opened to a big $26 million. That was higher than most industry analysts expected but I went a little high with my $35 million prediction. Unfortunately, thanks to a C+ Cinemascore, this looks like the end of the road for Evil Dead, even though most reviews were positive. Some people are attributing the fact that Evil Dead was so full of gore that most people were repulsed by the film. I don't know if that's true but I don' think Evil Dead will top $60 million. In a dead heat, G.I. Joe: Retaliation and The Croods tied for second place with $21.1 million. That's a spectacular hold for both films in my opinion. Most action films don't hold too well and the fact that Retaliation only dropped 48% is pretty good. Retaliation has hit $86.6 million so far and will likely finish with around $125 million. The Croods, meanwhile, could hit $200 million. The animated comedy dropped 21% this weekend and has grossed close to $126 million thus far. It could actually top the box office next weekend if it stays tough. In fourth place was Jurassic Park 3D. The conversion of the 1993 hit grossed $18.2 million this weekend, which is a bit more than I predicted. That's a decent gross and it could go on to gross up to $50 million. Olympus has Fallen grossed an estimated $10.042 million this weekend, which brings its total up to $71.1 million. Olympus might crawl to $100 million but its far from a sure thing.

Just behind Olympus, in sixth place, was Tyler Perry's Temptation with $10 million. The drama has grossed $38 million so far and will likely finish with something around $60 million. The 54% drop wasn't a good sign however. Oz, The Great and Powerful continued its impressive run with $8.1 million. The action film has grossed $212 million so far, but thanks to unimpressive international numbers, might not turn a profit. The Host made another $5.2 million in 8th place to add to its unimpressive $19.6 million total. The Call finished in 9th place with another $3.5 million. The thriller has now grossed $45 million and will finish with around $50 million. And rounding out the top ten was Focus Features' Admission, which grossed $2 million. The comedy has grossed $15 million so far.

On the indie side of things, Trance had a solid opening in four theaters. The caper thriller grossed $136,000 which translates to a $34,000 per theater average. Not bad. Even more impressive was Upstream Color, Shane Caruth's second feature had a $31,000 opening in 1 theater. The Company You Keep also opened strong and The Place Beyond the Pines continued a good run. The Place Beyond the Pines and Trance expand next weekend.

Here's some brief predictions for next weekend when Scary Movie 5 and 42 open.

1. 42- $18 million
2. Scary Movie- $17 million
3. The Croods- $16.5 million
4. G.I. Joe: Retaliation- $13 million
5. Evil Dead- $10 million
6. Jurassic Park 3D- $9.5 million
7. Olympus Has Fallen- $7 million
8. Oz, The Great And Powerful- $6 million
9. Tyler Perry's Temptation- $5 million
10. The Place Beyond The Pines- $4.5 million

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