Sunday, April 21, 2013

"Oblivion" opens the summer season strong with $38 million, "42" holds well

I guess that you could say that the summer movie season has now begun, but some could argue that it started back in March with Oz, The Great and Powerful and G.I. Joe: Retaliation. The line between what's a summer film and one that is not is blurring. But anyways, Oblivion was the official April kick-off movie and based on some projections that I saw earlier this week, it ended up with a great result. The Tom Cruise sci-fi vehicle grossed an estimated $38.2 million, which is Cruise's fifth-highest opening and his second-highest, non-Mission Impossible opening. Pretty good. However, the B- Cinemascore might leave this Tom Cruise vehicle with not much left to do at the box office. I honestly am not going to promise you anytime when you'll get a review of this one. I was so busy and exhausted this week but with my school play over, hopefully I'll post more reviews (note: there will be a new feature coming about sci-fi movies, stay tuned).

In second place was Warner Bros. A+ Cinemascore feature 42. The film dropped pretty hard for a movie with that golden audience approval rating. The last two dramas with A+ Cinemascores (Argo and The Help) dropped 16% and 23% respectively. 42 dropped 34% to $18 million. Again, this is still a small drop, but 42's chances of getting to $100 million have just been dimmed. This is another film that I have no idea when I will get a review out. It could be anytime. The Croods placed in third this weekend with another $9.5 million. It should keep making money until Epic opens in late May. The animated comedy has grossed $154 million so far.

Scary Movie 5 actually held nicely for a spoof movie and ONLY dropped 55.5% with $6.2 million. That's decent for the spoof genre and better than Scary Movie 4. But it still is a terrible drop. G.I. Joe: Retaliation held on for fifth place with $5.7 million. The film has been deemed a success with $111 domestic and $211 foreign. That's a nice total of $322 million.

The Place Beyond the Pines expanded further and grossed another $4.7 million in sixth place. I think that the reason The Place Beyond the Pines is succeeding is because of the heavy demand for mature, adult films. The under-served audience really comes out in force for films that they like during this blockbuster time of year. And I think that the Ryan Gosling drama is a success because of it. The film has grossed $11 million so far. Olympus Has Fallen took less of a hit than I expected (I thought that the situation in Boston might have an effect) and grossed another $4.5 million for a total of $88 million. The actioner should reach $100 million by the end of its run.

And to round out the top ten, Evil Dead placed eighth with another $4.1 million. The horror film has grossed $48 million so far. Jurassic Park 3D grossed another $4 million and can be deemed a success with close to $40 million in the bank. And Oz, The Great and Powerful grossed another $3 million to raise its total to $223 million.

Next week sees the release of Pain & Gain and The Big Wedding. Here are my early projections:

1. Pain & Gain- $25 million
2. Oblivion- $19 million
3. The Big Wedding- $14.5 million
4. 42- $12 million
5. The Place Beyond the Pines- $5 million

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