Sunday, June 16, 2013

"Man of Steel" soars, "The Purge" drops hard and "This is the End" has solid grosses at weekend box office

Warner Bros. has got to be jumping for joy right now. After somewhat successfully reinvigorating Batman in 2005 with Batman Begins and putting him on the map with 2008's The Dark Knight, the studio has done the same with Superman and saved him from dormancy after the 2006 debacle that was Superman Returns. Zack Snyder's Man of Steel opened to $125 million over its first "four" days (more on that in a minute). That's a huge opening for a reboot and it proves that Warner's "Dark Knight-esque" marketing really payed off. In addition, Man of Steel now holds the record for highest June opening of all time, ahead of Transformers: Revenge of the Fallen and Toy Story 3. While I wasn't a fan of the film, audiences gave it an A- Cinemascore, which is really good but not as spectacular as Star Trek Into Darkness or Iron Man 3. It's a divisive film and I think that it won't hold over as well as people are expecting. But still, the film is on track for $300 million and you should look for Man of Steel 2 and Justice League at a theater near you soon.

In second place was Seth Rogen and Evan Goldberg's directorial debut, the apocalypse comedy, This is the End. The film actually opened on Wednesday and in its 5-day debut has grossed $32.8 million. That's a really solid start for the comedy and the promising B+ Cinemascore means that this thing isn't going away. The next competition for This is the End comes in the form of The Heat on June 28, so expect this film to be around to gross close to $90 million. In third place, Now You See Me continued its spectacular run with $10.3 million, raising its total to $80 million. The magician thriller is pretty darn good, so I'm happy that it's making good money. It should pass $100 million in the next few weeks. Fast and Furious 6 placed in fourth with $9.4 million as it raised its total to $219.5 million.

However, behind those film, it's a bit of a trainwreck. In fifth place, with a 75.9% drop was Universal's The Purge. The horror thriller hybrid grossed $8.2 million after a spectacular opening in the $30 million range last weekend. It has $51.8 million in the bank so far and could finish with around $70 million. The Internship, which was in sixth this weekend, also fell hard to $7 million. The comedy flop has grossed $30.9 million so far. Epic held well for its final hurrah before Monsters University hits theaters next weekend with another $6 million to raise its total to $95 million.

And to round out the top ten, Star Trek Into Darkness placed 8th with another $5.6 million. It has made $210.4 million so far. After Earth finished in 9th with $3.7 million. The mega-flop has now grossed $54.2 million. And Iron Man 3 inches towards $400 million with another $2.9 million. The film is now $390,000 away from $400 million. In limited release, The Bling Ring also shined with $210,000, a nice total in five theaters.

This weekend finished around a total of $196 million. Here's my early predictions for next weekend as World War Z and Monsters University head into theaters.

1. Monsters University- $83.3 million
2. Man of Steel- $49.5 million
3. World War Z- $48 million
4. This is the End- $14 million
5. Now You See Me- $6.5 million
6. Fast and Furious 6- $5.5 million
7. The Purge- $4 million
8. The Internship- $3.6 million
9. Star Trek Into Darkness- $3 million
10. The Bling Ring- $2.5 million


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