Sunday, July 14, 2013

"Despicable Me 2" leads weekend, "Grown Ups 2" in second, "Pacific Rim" barely gets a pass

It was another crowded weekend at the box office with around $197 million in total grosses. And once again, Despicable Me 2 led the pack with $44.8 million, which is a 46% drop from last weekend. The animated comedy proved to have good word of mouth and has already crossed $229 million in the US. It'll be interesting to see what happens next weekend as Turbo opens on Wednesday. That film is tracking poorly in the US, and it'll be interesting to see if families go for Turbo or another round of Despicable Me 2. 

Close behind DM2 in second place was Grown Ups 2. The Adam Sandler "comedy" grossed more than the original on its opening weekend with a $42.5 million opening. That is a decent opening and enough to consider the film a success. However, audiences seemed to concur with critics on this one as Grown Ups 2 only received a "B" Cinemascore. Nonetheless, Grown Ups 2 will seem to have no problem crossing $100 million. 

In third place, after a great late showing on Thursday, Pacific Rim couldn't maintain the momentum throughout the weekend and placed in third with a solid, but unspectacular $38.3 million. The $190 million monster action flick probably needed a number closer to $50 million to be deemed a success, but this is not a flop. The day-and-date opening weekend overseas was $53 million which adds up to a $91 million opening and with an "A-" Cinemascore in the US and a lot of big markets overseas with more appeal, Pacific Rim should just barely break even. 

The Heat placed fourth this weekend with another $14 million, which was enough to cross the $100 million mark. The comedy has stayed strong through several weeks at the box office, and will likely continue to do so throughout the rest of summer. Obviously, word of mouth, and lack of female driven pictures, has benefited The Heat. In fifth place this weekend, The Lone Ranger dropped a whopping 62% and grossed another $11.1 million. The Johnny Depp-starred megaflop has grossed $71.1 million in the US so far and has not fared much better overseas. The good news for Disney lied in sixth place with Monsters University. It took in another $10.6 million this weekend to raise its total to $237 million. The animated smash should be able to hit $275 million if it stays strong. 

World War Z has slowly become the surprise hit of the summer with another $9.4 million in grosses this weekend. The zombie flick has grossed $177 million so far and should now have no problem flying past $200 million. While WWZ continued its impressive run this weekend, White House Down continued its dismal one with another $6.1 million in eighth place. The actioner has grossed $62 million so far. And rounding out the top ten were Kevin Hart: Let Me Explain in ninth with $5 million to raise its total to $26.3 and Man of Steel in tenth with $4.8 million to raise its total to $280 million. The film could inch its way to $300 million. 

Expect more strong grosses next weekend with four new wide releases and several holdovers doing good business. Here's how I think that it will play out. 

1. The Conjuring- $42.3 million
2. Turbo- $27.4 million (3-day), $45 million (5-day)
3. Despicable Me 2- $26.9 million
4. Red 2- $24 million
5. Pacific Rim- $21.8 million
6. Grown Ups 2- $21.5 million
7. R.I.P.D.- $15 million
8. The Heat- $9.7 million
9. Monsters University- $7.7 million
10. World War Z- $6.5 million

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