I think that Fox over-estimated how popular the character was. I saw little television marketing for the film beyond a TV spot and some Red Robin commercials. While the film received an "A-" Cinemascore, I have a feeling that this film will gross no higher than $140 million when all is said and done. It has pretty direct competition for two weeks. Plus, I haven't recommended the film to anyone as I believe that it is by far the worst film in the X-Men franchise (read my review here). I think that word-of-mouth might screw this one up, especially if 2 Guns and Elysium break out. Fox better cross their fingers that Days of Future Past is a hit, otherwise, they might just be better off selling the mutants back to Marvel.
In second place was horror breakout The Conjuring (I still haven't seen the film, partially because I'm too scared to), with a fantastic 47% drop for a $22.1 million weekend. That brings the film up to a total gross of $83.8 million, which means that it will have no trouble flying to $120 million or higher. Warner Bros. and New Line really have something with this franchise. Despicable Me 2 continued its impressive run in third place with another $16 million. This weekend, the film crossed $300 million, a milestone that only five other animated films have managed to reach. Despicable Me 2 has grossed $306 million in the US so far.
Turbo also managed to hold strong this weekend with a fourth place finish and $13.3 million. The $135 million budgeted animated film has grossed $55.7 million so far and despite a 37% drop this weekend, it will still struggle to reach $100 million. Grown Ups 2 held strong once again with a fifth place finish and another $11.5 million weekend. That's a solid 42% drop for the comedy that has now grossed $101 million. Red 2 also held strong in sixth place with a $9.4 million weekend. The action comedy has grossed $35 million so far. I don't think that we'll be seeing a Red 3 unless the international grosses are extremely strong.
Pacific Rim continued to plummet at the box office as it finished in seventh place this weekend with another $7.5 million weekend and a 52% drop. The mega-budget film has grossed $84 million in the US. The Heat finished in eighth place this weekend with another $6.8 million. The comedy smash has now grossed $141 million. And rounding out the top ten, we had R.I.P.D. in ninth place with another $5.8 million for a $24 million total and Fruitvale Station in tenth with an impressive $4.6 million in wide release.
Next week sees the release of 2 Guns and The Smurfs 2. Here are some early predictions for the box office:
1. 2 Guns- $42.2 million
2. The Wolverine- $27.4 million
3. The Smurfs 2- $25.3 million ($41.2 million 5-day)
4. The Conjuring- $13.4 million
5. Despicable Me 2- $10.7 million
6. Turbo- $8.1 million
7. Grown Ups 2- $6.9 million
8. Red 2- $6.1 million
9. Pacific Rim- $4.5 million
10. The Heat- $4.2 million