Sunday, December 29, 2013

"The Hobbit" leads, "Frozen" amazes, new films flop at weekend box office

With such a crowded frame, there were bound to be some disappointments. Christmas day saw the release of five films, and not one of them grossed over $35 million in the five day frame. Three of the releases were big time flops. In first place at the box office this weekend was Warner Bros.' The Hobbit: The Desolation of Smaug. The fantasy adventure grossed $29.8 million over the weekend, and $49.3 million over the 5-day holiday, which was enough to raise its total to $190.3 million. That's an impressive 5% drop from last weekend, and shows some serious legs for the film.

Disney's Frozen finished in second place with a $28.8 million weekend, along with $43.7 million over the 5-day frame. The fact that this film came out a month ago, and yet, is still making a ton of money is a testament to how well its doing with audiences. Frozen has now grossed $248.3 million. Anchorman 2: The Legend Continues also seems to be doing well with audiences. The comedy finished in third place this weekend with a $20.1 million weekend, and $35.7 million over the 5-day frame. That's enough for a total of $83.6 million. Anchorman 2 has been a bit of a financial disappointment thus far, but with word of mouth and a small budget, there's no doubt in my mind that this will be profitable.

Two somewhat similar films fought it out for fourth place and for the weekend, American Hustle came out on top. The David O. Russell comedy/drama grossed $19.5 million over the weekend and $33.3 million over the 5-day frame. American Hustle has now grossed $60 million and will likely fly over $100 million at any time. That's quite impressive. Martin Scorsese's raunchfest The Wolf of Wall Street was very close behind American Hustle with a $18.5 million weekend in fifth place. In fact, The Wolf of Wall Street actually topped Hustle with a $34.3 million 5-day weekend. That's a decent opening for the Oscar contender, but Wolf's "C" Cinemascore is not encouraging at all.

Saving Mr. Banks managed to post some spectacular grosses this weekend with a sixth place finish, a $14 million weekend and a $23.6 million 5-day frame. Mr. Banks' 3-day weekend saw a 50% increase over its opening weekend. The Disney drama has built on strong word of mouth to become a modest hit. Look for it to keep going strong throughout January. So far, Saving Mr. Banks has grossed $37.8 million. Another new release this weekend was Ben Stiller's The Secret Life of Walter Mitty. The fantastical comedy grossed $13 million over the weekend in seventh place, along with $25.7 million over the 5-day frame. Mitty received a "B+" Cinemascore, which indicates decent audience support. Look for the film to keep going strong.

In eighth place, The Hunger Games: Catching Fire continued to go strong with a $10.2 million weekend and $15.7 million over the 5-day weekend. The blockbuster has now grossed $391.1 million and is looking to become the second 2013 release to gross $400 million (Iron Man 3 is the other). Universal's 47 Ronin finished in ninth place this weekend with a $9.8 million weekend, along with $20.6 million over the 5-day holiday. 47 Ronin is a mega-flop, but with a solid "B+" Cinemascore, the film could find some audience. And rounding out the top ten, we have Tyler Perry's A Madea Christmas. The comedy grossed $7.4 million over the weekend along with $12.4 million over the five day frame. A Madea Christmas has now grossed $43.7 million.

Also, some noteworthy films finished outside the top ten. Grudge Match couldn't find an audience, and grossed a weak $7.3 million over the weekend and had a $13.4 million 5-day weekend. The "B+" Cinemascore is encouraging, but I doubt that this film will see profitability. Justin Bieber's Believe flopped hard. The music documentary grossed $2 million over the weekend and $4.2 million over the 5-day frame. That shows how far Bieber has fallen. Wow.

Next weekend sees the release of Paranormal Activity: The Marked Ones. What a way to start 2014.

1. The Hobbit: The Desolation of Smaug- $24.4 million
2. Frozen- $19.3 million
3. American Hustle- $15.1 million
4. Paranormal Activity: The Marked Ones- $14.8 million
5. Anchorman 2: The Legend Continues- $12.4 million
6. Saving Mr. Banks- $11.3 million
7. The Wolf of Wall Street- $10.1 million
8. The Secret Life of Walter Mitty- $9.2 million
9. The Hunger Games: Catching Fire- $6.6 million
10. 47 Ronin- $4.9 million



Image Credit: Ain't It Cool News

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