Sunday, January 5, 2014

"Frozen" leads in its sixth weekend, "Paranormal Activity" disappoints at weekend box office

After a slew of new releases last weekend, the box office cooled down this weekend with only one new release. However, it was a film that had been in theaters for six weeks that topped the box office. That's right, Disney's Frozen was back on top. The animated juggernaut grossed $20.7 million this weekend, which was enough to raise the film's total gross to $297.8 million. That's a spectacular total, and some pundits are suggesting that the film could see totals of up to $900 million worldwide. In addition, Frozen had the third best sixth weekend ever, behind only Titanic and Avatar. This is all spectacular and I'm somewhat shocked that Frozen has not been talked about more in the Best Picture conversation. But, that's out of my control.

Paranormal Activity: The Marked Ones finished in second place this weekend with $18.2 million. That's an alright opening, but it definitely shows a lack of continued interest in the franchise. The Marked Ones received a disappointing "C-" Cinemascore, which could mean negative word of mouth in the future. Despite the grosses being down from Paranormal Activity 4, The Marked Ones only cost $5 million, so Paranormal Activity 5 can't be far off. In third place was The Hobbit: The Desolation of Smaug, which grossed $16.2 million. That's a 44% drop from last weekend. The Desolation of Smaug has now grossed $229.6 million.

The Wolf of Wall Street edged out American Hustle for fourth place this weekend. Scorsese's comedy grossed $13.4 million this weekend, which raises the film's total to $63.2 million. Despite a "C" Cinemascore, Wolf was held very strongly thanks to an abundance of online controversy. American Hustle finished right behind Wolf in fifth place this weekend with $13.2 million. American Hustle has now grossed $88.7 million and will certainly cross $100 million in the near future.

Anchorman 2: The Legend Continues finished in sixth place this weekend with $11.1 million. That raises the film's total to $109.1 million. The film has had solid word of mouth since its disappointing opening, but I don't see the film reaching higher than $150 million. Saving Mr. Banks also took a light drop to seventh place this weekend. The drama grossed $9 million this weekend, which raises the film's total to $59.3 million. If word of mouth continues to be strong, Saving Mr. Banks could possibly hit $100 million.

The Secret Life of Walter Mitty placed in eighth this weekend with $8.2 million. The latest comedy from Ben Stiller saw a 36% drop this weekend and has now grossed $45.6 million. Walter Mitty should finish with around $75 million, but that won't be enough to recoup its $90 million budget. The Hunger Games: Catching Fire took ninth place this weekend with $7.4 million. The action juggernaut has now grossed $407.4 million, and is $2 million away from becoming the #1 film of 2013. And rounding out the top ten was Warner Bros.' Grudge Match, which grossed $5.4 million. The boxing comedy has now grossed $24.9 million. I contributed to this weekend's gross so look for a review up soon.

Next weekend sees the release of The Legend of Hercules, the nationwide expansion of Her and Lone Survivor, and the expansion of Inside Llewyn Davis and August: Osage County. Here are my predictions:

1. Frozen- $15.4 million
2. Lone Survivor- $13.5 million
3. Her- $12.1 million
4. The Legend of Hercules- $10.9 million
5. The Hobbit: The Desolation of Smaug- $10.7 million
6. The Wolf of Wall Street- $9.7 million
7. American Hustle- $9 million
8. Anchorman 2: The Legend Continues- $7.5 million
9. Paranormal Activity: The Marked Ones- $7.3 million
10. Saving Mr. Banks- $7 million


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