Sunday, August 24, 2014

'Guardians of the Galaxy' reclaims top spot, while 'Sin City: A Dame To Kill For' flops hard at weekend box office

The end of the summer movie season is officially here and it did not end on a great note. The holdover Guardians of the Galaxy took the top spot this weekend after trailing Paramount's Teenage Mutant Ninja Turtles for two weeks in a row. Guardians snagged $17.6 million this weekend, which was enough to make it the highest grossing film of the summer. The film has pulled in $251.8 million so far. Considering the fact that the Guardians of the Galaxy were practically unknown a year ago, this is a huge win for Disney and Marvel. In a few weeks, the film will top Captain America: The Winter Soldier to become the biggest film of 2014. Simply astonishing.

Teenage Mutant Ninja Turtles slipped to second after two weekends on top and pulled in $16.8 million. The family action hit has now grossed $145.6 million and is undoubtedly one of the summer's biggest surprises. Still, it's a bad movie. Warner Bros.' If I Stay ended up being the top new release of the week with a third place finish and $16.3 million. That pales in comparison to the $48 million The Fault in Our Stars grossed earlier this year, but isn't bad considering the film's $11 million production budget. Audiences gave the film an "A-" Cinemascore, so I wouldn't be surprised to see it hold well and top the box office next weekend.

Let's Be Cops dropped 38% to fourth place this weekend and made $11 million. The comedy, which cost $17 million to produce, has now made $45.2 million. Not bad at all. Sony's When the Game Stands Tall was a little bit farther behind in fifth place with $9 million. The lackluster football drama cost only $15 million to make, so obviously, this film will turn a profit. The movie also got an "A-" Cinemascore, which is not bad. I'm anticipating a strong hold over the Labor Day weekend, even though the movie isn't that great.

The Weinstein Company's The Giver took sixth place and made $6.7 million. That's a solid 45% drop from last weekend. The film has now banked $24.1 million, which is simply okay. The film only cost $25 million, so once again, TWC isn't going to be hurt too badly by this slight disappointment. In seventh place was Lionsgate's The Expendables 3, which plummeted 58% and made only $6.6 million. I really enjoyed this movie and it's worth your time. I'm sad to see that it's not doing well. So far, The Expendables 3 has made $27.5 million.

The big surprise of the weekend was that Sin City: A Dame To Kill For simply fell on its face and pulled in an astonishingly low $6.4 million. Mix that with the "B-" Cinemascore from audiences and you have a bona fide flop on your hands. It's an atrocious opening for a film that looked kind of cool, but I guess the audiences just weren't interested. It's a hard R film in a world where most successful movies are PG-13 so that could have been a contributing factor. The nine year gap between films didn't help either. Maybe director Robert Rodriguez should just stop making sequels for a while (Machete Kills flopped last year as well).

Disney's The Hundred-Foot Journey finished in ninth place and made a strong $5.5 million. The film has held very well and has now banked $32.7 million. And finally, Into the Storm rounded out the top ten with $3.8 million. The disaster flick has now made $38.3 million.

In the limited release world, Boyhood led again with $1.8 million. The film took a light 6.4% drop this weekend and has now grossed $16.5 million. Simply extraordinary. Also, Woody Allen's Magic in the Moonlight grossed $1.3 million, which raises its total to $6.8 million.

Next weekend sees the release of As Above, So Below and The November Man. Here are my predictions for the four-day weekend:

1. As Above, So Below- $28 million
2. The November Man- $16 million ($23 million 5-day total)
3. Guardians of the Galaxy- $12.3 million
4. Teenage Mutant Ninja Turtles- $10.4 million
5. If I Stay- $10 million
6. Let's Be Cops- $6.9 million
7. When the Game Stands Tall- $6.8 million
8. The Hundred Foot Journey- $5.5 million
9. The Giver- $4.5 million
10. The Expendables 3- $3.7 million

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