Monday, March 30, 2015

'Home' provides much-needed hit for Dreamworks, while 'Get Hard' plays well at weekend box office

Concluding a rather exceptional March at the box office, Dreamworks Animation's Home led with a stellar $54 million. The animated comedy, which features The Big Bang Theory star Jim Parsons and superstar singers Jennifer Lopez and Rihanna, may just be the saving grace for Dreamworks at a troubling time for the company. The Penguins of Madagascar and How to Train Your Dragon 2 both struggled at the box office, and the outlook for Home was not much better. But somehow, Home managed to pull in a large amount of the family audience. The film also received an "A" Cinemascore, which means that this movie is going to kill it over Spring Break. A final total around $200 million is not out of the question.

Warner Bros.' controversial comedy Get Hard also had a strong debut this weekend, grossing $34.6 million. Kevin Hart and Will Ferrell's star power carried the flick, budgeted at $40 million, which has come under fire for its portrayals of the gay and African-American communities, with some even saying that the film is racist and homophobic. Audiences were split, as the film came down with a "B" Cinemascore. If the controversy continues to be a hot topic in the entertainment industry, then there's a chance that this film could hit the $100 million threshold. If not, it might end it with around $80-$90 million.

The Divergent Series: Insurgent dropped a heavy 58% to third place, pulling in a gross of $22 million. Insurgent has snagged $86.3 million so far, and it will presumably finish with around $120 million. Not an overly impressive amount for the $110 million picture and I think that Summit definitely has to think twice about splitting Allegiant into two films. The fan base just doesn't seem as prominent for these films as it did for The Hunger Games and Twilight.

Cinderella maintained a healthy sum while still dropping 50% down to fourth place. The film grossed $17.5 million, which was enough to raise its total to $150 million. That's pretty great for the $95 million flick, and I wouldn't be surprised to see it conclude its run with $200 million. Disney's formula for these live-action flicks is working, and even though this won't make as much as Maleficent, it's still an impressive showing.

Radius-TWC's indie horror sensation It Follows expanded to wide release this weekend and grabbed $4 million, which is a solid total. The film has now grossed around $4.7 million and will likely continue to expand over the next few weeks. I'm very excited to finally check this one out tomorrow night. Another great R-rated flick, Kingsman: The Secret Service, finished in sixth place and made another $3 million. Kingsman has amassed $119.4 million in the US so far, and a stellar $327.7 million worldwide. A franchise is coming for this one and I could not be more excited.

Run All Night continued to be a bust this weekend, pulling in a lackluster $2.2 million in seventh place. The slick and well-reviewed flick has only grossed $23.8 million, proving once again that audiences only have an interest in Liam Neeson action movies when he's rescuing kidnapped people. In eighth place, The Second Best Exotic Marigold Hotel pulled in another $2.1 million, which raised its total to $28.1 million. Not as spectacular as the original, but a solid total nonetheless.

Do You Believe? finished in ninth place with $2.1 million, which was a 40% drop from last weekend. The film has grossed $7 million so far. And finally, The Gunman rounded out the top ten with $2 million. The Sean Penn thriller has flopped at the box office so far, grossing only $8.8 million.

Next weekend sees the release of Furious 7. It's gonna be a big one. Maybe the biggest in the last year. Check out my predictions below:

1. Furious 7- $130 million
2. Home- $37.5 million
3. Get Hard- $16.6 million
4. The Divergent Series: Insurgent- $10 million
5. Cinderella- $9.6 million
6. It Follows- $3.9 million
7. Kingsman: The Secret Service- $1.9 million
8. Run All Night- $1.4 million
9. The Second Best Exotic Marigold Hotel- $1.4 million
10. Do You Believe?- $1.3 million

Image Credit: Fandango

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