Monday, January 18, 2016

Mysterious trailer for '10 Cloverfield Lane' stuns audiences

In terms of legendary Hollywood marketing campaigns, few movies can top Cloverfield. The Matt Reeves found-footage sci-fi film was one of the most engaging uses of J.J. Abrams' mystery box technique to date, and it kept audiences in suspense leading up to its January 2008 release date. The first teaser premiered in July 2007 with Michael Bay's Transformers and completely baffled audiences. The now-iconic shot of the Statue of Liberty head being thrown into the streets of New York became a talking point, and there was no title for the film- just a release date. Film fans scrambled for more details on the film and it became a phenomenon that translated to a massive January opening weekend. Abrams messed a little with the mystery box for Super 8 and kept fans in the dark about Star Wars, but there has yet to be another example of the viral marketing that worked so beautifully for Cloverfield. Until now. For the last few months, a little Bad Robot movie titled Valencia has been on the official Box Office Mojo calendar for a March 2016 release date. Nobody really knew what it was, but the first trailer premiered with Michael Bay's 13 Hours on Friday. Suddenly, the newly titled 10 Cloverfield Lane has become the talk of Hollywood. Check out the trailer below.

That, my friends, is how to cut a terrific trailer. Seriously, I believe that just might be one of the best pieces of studio marketing in recent memory. I don't know how this connects to Cloverfield (Abrams called it a "blood relative" of the sci-fi flick), but I definitely want to find out. And after all, isn't that what great trailers are supposed to do? The trailer creates an unsettling vibe and is set to a seriously bizarre jam, which builds up the tension and creepiness as the trailer progresses. Plus, having Mary Elizabeth Winstead and John Goodman star in your movie is never a bad thing. From what we know about this film, I'm betting on some pretty huge twists in the final act. 10 Cloverfield Lane might not be the Cloverfield 2 that many fans were hoping for, but this will surely be another Bad Robot production to get excited about. And in addition to that, it's coming out in less than two months. Who had any idea? This is one of my most anticipated films for the first half of the year, that's for sure. Directed by Dan Trachtenberg, 10 Cloverfield Lane will open the mystery box on March 11.

Image Credits: Joblo

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