In theory, an R-rated animated movie filled with sex, drugs and F-bombs is an extremely tough sell in Hollywood. But if every bit of marketing for Sausage Party plays out exactly like this initial red-band trailer, the sky is the limit for this movie. In a few years, this might be in the conversation for "Funniest Trailer of All Time." I've watched it maybe 20 times in the last day. Sausage Party looks so, so, so funny. A clever Toy Story twist blended with the timing and twisted smarts of Rogen is such a brilliant idea, and everything about this trailer is perfect. The prolonged set-up, the violent and hilarious food massacre, the riff on Saving Private Ryan- I've shown this trailer to a lot of people, and it plays like dynamite each and every time. But with Sausage Party, we might have something that transcends being a funny concept and becomes a great movie. Reaction at SXSW to a work-in-progress screening was enthusiastic, and even though the movie isn't finished, people started dropping the words "unprecedented" and "masterpiece." So this could be something special. Without a doubt, after this trailer, Sausage Party is one of my most anticipated movies of the summer.
Sausage Party stars Seth Rogen, Kristen Wiig, James Franco, Jonah Hill, Paul Rudd, Edward Norton, Michael Cera, Bill Hader, David Krumholtz, Danny McBride, Nick Kroll, Conrad Vernon, Craig Robinson and Salma Hayek and will hit theaters on August 12.