Tuesday, April 12, 2016

Latest 'Suicide Squad' trailer prepares audiences for insanity

If you read my review of Zack Snyder's Batman v Superman: Dawn of Justice yesterday, you know that I liked the first chapter in the DC Cinematic Universe more than most people did. However, I can't pretend that it was an ideal start by any stretch of the imagination. The film was plagued with all kinds of problems, including the box office receipts and critical reception. Dawn of Justice will likely fall short of $1 billion worldwide, and there's a good chance that it ends up falling short of Deadpool's $358.4 million in the domestic market. The opportunity is there to make money in this universe, but Warner/DC needs to capitalize with a truly great movie. Enter Suicide Squad. David Ayer's supervillain team-up, which will bring several popular characters to the big screen for the first time, is surely one of the most anticipated movies of the year. Warner Bros. has had a tough sell to make with this one, and so far, they've found a way to turn Suicide Squad into a major event picture. The studio seized the chance to release another trailer during the MTV Movie Awards on Sunday, and it's another great piece of marketing. Check it out below!

At this point, I'm confident in saying that we will not see a better marketing campaign this year than the one that WB has put together for Suicide Squad. Sure, they're definitely taking some beats from Guardians of the Galaxy and other recent hits. The use of Sweet's "Ballroom Blitz" highlights the 70s musical theme that started with Queen's "Bohemian Rhapsody" in the last trailer, and riffs on what Guardians did so well. And yet, it's working. The excitement for this movie is through the roof and after being skeptical for the longest time, I'm starting to think that this just might be my most anticipated movie of the summer. The character moments look great, the action has a colorful pizzazz that Batman v Superman lacked, and I just love the overall style of the film. With a cast of phenomenal actors, this has the potential to be something really special.

Suicide Squad stars Will Smith, Margot Robbie, Jared Leto, Jai Courtney, Joel Kinnaman, Cara Delevingne, Ben Affleck, Scott Eastwood, Ike Barinholtz, Common, Adewale Akinnuoye-Agbaje, Adam Beach, Karen Fukuhara, Jay Hernandez and Viola Davis and will hit theaters on August 5.

Image Credits: Joblo

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