I'm still intrigued, but if I'm being completely honest, I like the poster shown below more than the actual trailer. It starts well enough, depicting a horrifyingly intense murder and kicking things off with some intense Fassbender voice-over, but this trailer quickly devolves into standard issue action nonsense. I can't tell what tone this movie is going for, and while Alfredson's track record indicates a commitment to unconventional narratives and challenging films, Universal appears to be marketing The Snowman as a pulpy bit of mystery horror. To use my aforementioned comparison- this movie looks to be leaning more towards Girl on the Train territory, which is a very disappointing thing. That being said, I'm gonna put my money on the idea that this is just marketing. Universal probably doesn't want to have to sell audiences on a depressing, gruesomely disturbing thriller, so they're pitching a rather basic action movie with some darker elements. I can't fault them for that, but I hope the final product is more engaging than this trailer.
The Snowman will hit theaters on October 13. A festival premiere could be in the cards, but Universal has been shy about doing so in the past. We shall see.
Poster courtesy of Universal