That first teaser was almost unreasonably perfect, and it was always going to be a tall task for the marketing team to top that initial look. In fact, part of me thinks that they shouldn't have even tried. But this second trailer certainly does a good job of selling the sheer terror of this film, skipping the slow burn creepiness and jumping straight to the genuinely frightening moments. It starts with a lot of the stuff that we've seen already, but it quickly builds up a head of steam, using the shrieking sound of Georgie screaming "You'll float too!" to underscore some terrifying scenes. We also get a better look at Bill Skarsgard's Pennywise in this trailer, and he sure does look absurdly scary. I started the epic novel back in April after the debut of the first trailer, and while I wasn't able to finish King's 1,000+ page epic, I'm tempted to go back and knock that thing out. It looks like the kind of grand-scale horror that Hollywood has all but abandoned, and I hope that Muschietti has hit a home run here. Judging by the buzz, we're in for something special.
It hits theaters on September 8. Could we see the first true horror blockbuster of the modern era?